Universitas Lampung
ABSTRACT:
PT Bahari CentralPertiwi company is exporter of farmed shrimp (Frozen Shrimp) that is integrated, with the marketing area includes the countries - the countries of the United States, Canada, Japan, European countries, and countries - countries in Asia.
Problems faced by the company is experiencing sales volume fluctuations and the sales target is not reached. So that the problems that arise is whether the factors that affect the export of frozen shrimp CentralPertiwi PT Bahari.
In the hypothetical is rumuskan frozen shrimp export volume CentralPertiwi PT Bahari negatively influenced by price average
the company and positively influenced by production volume, selling price of the average competitor, the cost of the campaign.
Analysis tool that is used is to use regression limier berganda and show that the export volume of frozen shrimp PT Central Pertiwi Bahari negatively influenced by price average company, and positively influenced by production volume, selling price of the average competitor, the cost of the campaign with coefficients of determi-rice 84.50%.
Based on the results suggested that perusa-haan can increase the selling price if the selling price of the average competitor is also increased and the company can review the promotional activities carried out, especially the participation of each company in the international exhibitions
Keywords: UDANG
Subject: UDANG, processing
